Corporate ethics: sincere, sincerity, integrity
Corporate vision: to enhance the value of quality, making China the most trusted department store company
Core values: honesty is the most fundamental value of Howe
Enterprise spirit: honest, pragmatic, hard-working, hard work
Enterprise Location: furniture, building materials shopping a one-stop service, continue to create urban commercial and residential new landmark
Enterprise style: free from arrogance and rashness, forge, enterprising
Our business: service first, win-win cooperation
Our management: professional-oriented, people's livelihood and decision-making, efficient specification
We expand: mind Greater China, serving the whole of China
Our talent: talent stems from their own spirit of endless struggle, Howe platform Sage creation and development of space
Our mission: to create a new landmark of the city, home for the people, decorating, furniture, building materials, to provide one-stop service for customers to create a new urban space